Contract Recruitment Marketing & Social Media Specialist

WellBe Senior Medical was founded in 2019 to provide a more effective and personalized healthcare experience for patients living with chronic conditions. Our home-based medical visits nurture all aspects of a patient’s well-being so they can live better, feel healthier, and stay independent longer. With our mission at the forefront of everything we do, we aim to build our team with the most capable and compassionate individuals we can find. Named a Best Place to Work from Modern Healthcare, WellBe is a leading provider of in-home medical care and mental health services across the country!

GENERAL SUMMARY

We’re looking for a creative and strategic Recruitment Marketing & Social Media Specialist (contractor) to help elevate our employer brand and attract top-tier talent. In this role, you’ll develop and execute multi-channel campaigns that support talent recruitment, while working closely with both our internal marketing team and key stakeholders.

You’ll bring fresh ideas and sharp storytelling skills to craft compelling content across email, social media, and digital platforms—making an immediate impact on how candidates see and engage with our brand.

KEY RESPONSIBILITIES

• Partner with the internal marketing team to align on branding, messaging, and campaign strategies
• Develop and execute marketing campaigns tailored to recruitment goals and target audiences
• Curate and write persuasive, action-driven copy for emails, digital ads, and marketing flyers
• Collaborate with creative teams to develop content for:
  • Email campaigns and newsletters
  • Social media posts and influencer content
  • Marketing flyers and recruitment materials
  • Landing pages and microsites
• Consult on landing page best practices to improve candidate conversion
• Ensure consistency across all marketing materials in line with brand guidelines
• Work with leadership to brainstorm and execute unique, marketing-focused recruitment events
• Monitor and report on campaign performance, offering insights and optimization strategies

QUALIFICATIONS

• 3–5 years of experience in marketing, social media, or recruitment marketing
• Proven ability to lead and manage integrated digital campaigns
• Excellent writing skills with an emphasis on clear, engaging, and persuasive messaging
• Familiarity with tools like Mailchimp, Canva, Adobe Creative Suite, or similar
• Experience with landing page creation or consulting on UX for conversion
• Strong collaborator with experience working cross-functionally
• Knowledge of employer branding or recruitment in healthcare is a plus

Supervisory Responsibility: No supervisory responsibilities.

Travel requirements:  No travel required.

Work Conditions:

• This is a remote position that requires reliable access to a computer and internet connection
• The role involves prolonged periods of sitting and working at a computer
• Regular use of a computer screen for extended periods is expected
• Flexible hours may be needed to meet project deadlines and collaborate with internal teams

The preceding functions may not be comprehensive in scope regarding work performed by an employee assigned to this position classification.  Management reserves the right to add, modify, change or rescind the work assignments of this position.  Management also reserves the right to make reasonable accommodations so that a qualified employee(s) can perform the essential functions of this role