Senior Director Product Innovation

WELLBE INTRODUCTION

The WellBe care model is a Physician Led Advanced Practice clinician driven geriatric care (care of older adults) team focused on the care of the frail, poly-chronic, elderly Medicare Advantage patients.  This population is typically underserved and very challenged with access to care.   To address these problems, we have elected to bring the care to the patient, instead of trying to bring the patient to the care. Care is provided throughout the entire continuum of care – from chronic care and urgent care in the home, to hospital, to skilled nursing facility, to assisted living, to palliative care, to end of life care.  WellBe's physician/advanced practicing clinician led geriatric care teams’ partner with the patient’s primary care physician to provide concierge level geriatric medical care and social support in the home as well as delivering and coordinating across the entire care continuum.

GENERAL SUMMARY

Wellbe is Searching for a Senior Director of Product Innovation to join the WellBe Product team, primarily focusing on our innovative Luminate Portfolio including EHR, Analytics, Data Warehousing and more.  As our business is working in tandem with multiple health plans and vendors, there is a need to optimize the clinical team care delivery data and technology experience. The Sr. Director of Product Innovation is responsible for driving the vision, strategy, business requirements, roadmap, and execution for the entire portfolio. They advocate for the end user experience through data and research driven product discovery and development methods which align product development with WellBe’s overall strategy and goals.

The Sr. Director is responsible for facilitating and leading a high-performing team establishing deep partnerships with cross enterprise stakeholders including Clinical, Operational, Technology, Business Development and Compliance.  The Sr Director of Product Innovation directs the products through the product life cycle, from concept to end of line, while developing and maintaining a product roadmap with a set of Key Performance Indicators. This role will work closely with the Technical Product Owners, Business Analysts and Customer Success Specialists to drive product reviews and product development including supporting business plans, work plans, enablement, contract work and other key aspects of the project. In addition, the Sr. Director will be responsible for directing pilots, rapid cycle improvement and obtaining and maintaining product success. The Sr. Director requires self-direction, responsibility, excellent inter-personal skills and travel.

SKILLS & COMPETENCIES

• Oversee the success of assigned products.
• Working closely with the market teams, leaders, and partners to direct the product from concept to end-of-life.
• Develop and execute product vision, strategic direction, and product roadmap in alignment with business goals.
• Listen to the market.
• Source market requirements for current and future products by conducting market research supported by general research, competitive intelligence.
• Validate new product concepts and develop business cases and financial projections to support investment request and resource allocation.
• In partnership with Technical Product Director, direct new product development.
• This includes market intelligence, conception, user research, design and prototyping, development, pilot, launch, measurement, iteration, and retirement.
• Set and monitor Key Performance Indicators across product performance, product effectiveness, customer satisfaction and process execution to ensure performance expectations are being met.
• Direct efforts to support and inform the End User teams and leadership.
• Develop strong enablement tools to support new product launch and ensure successful communication and training on WellBe’s value propositions, differentiators, and key messages.
• Demonstrate P&L knowledge and financial aptitude.
• Regularly engage the target market to understand customers’ needs and wants.
• Define product requirements and manages the development of the product according to customer themes.
• Direct assigned pilots in conjunction with clinical leadership and multi-disciplinary teams. Ensure clarity of program goals and objectives and achievement of those objectives. Review and escalate issues related to budget, clinical quality indicators, operational performance, and customer satisfaction during the ramp up, adjusting operations to address performance issues.
• Travel to events and other clinical innovation activities as needed.

QUALIFICATIONS

Required Skills and Abilities:

• 15+ years of relevant experience in product management, technology strategy, or user-centered design
• 15+ years’ experience managing and building well-loved products, ideally in a B2C context
• Experience setting vision, strategy, and goals for their own team, and contributing or for a cross-department project; capable of contributing to org-wide strategy
• Experience managing scalable technology products or platforms, setting a vision for product usage and impact, driving user adoption, and vendor management
• Strong relationship management, communication, and listening skills; an ability to establish effective relationships with individuals across teams and in technical roles
• An achievement orientation: self-directed and results-oriented, demonstrating initiative and follow-through and ability to adapt to changing circumstances
• Strong project and process management skills: the ability to drive projects from inception to completion while managing multiple high-priority projects simultaneously
• Strategic thinking and problem-solving skills: comfort with ambiguity and an ability to break down complex problems
• Experience leading product teams with proven ability to hire and grow talent
• Experience operating in ambiguity with a proven track record of building products that have clear impact to the business
• Experience leading complex cross-functional initiatives
• Deep experience leveraging data to make informed decisions with proven ability to set clear and measurable objectives
• Strong product intuition, showcasing deep user empathy in everything you do
• Strategic mindset with strong analytical skills to bring complex and nuanced concepts into simple actionable tasks
• Proven track record in building collaborative partnerships across multi-disciplinary teams
• Excellent communication skills, both written and spoken, with the ability to influence and communicate cross-functionally and at all levels of the organization

 Supervisory Responsibility: No initial supervisory responsibilities.

Travel requirements: Travel may be required up to 25% locally or nationally

Work Conditions: Ability to lift up to 20lbs.  Moving lifting or transferring of patients may involve lifting of up to 50lbs as well as assist with weights of more than 50lbs. 

• Ability to stand for extended periods
• Ability to drive to patient locations (ie. home, hospital, SNF, etc)
• Fine motor skills
• Visual acuity

The preceding functions may not be comprehensive in scope regarding work performed by an employee assigned to this position classification.  Management reserves the right to add, modify, change or rescind the work assignments of this position.  Management also reserves the right to make reasonable accommodations so that a qualified employee(s) can perform the essential functions of this role.